U.S. Commercial Service focuses attention on New Mexico biometric company’s business successes in China and East Asia
Santa Fe, New Mexico — August 17, 2010 — Lumidigm, Inc., the New Mexico biometrics company, received an Export Achievement Certificate on August 5, 2010 from the U.S. Department of Commerce. Presented by Senator Jeff Bingaman (N.M.) via video, the award recognizes Lumidigm for its accomplishments in the global marketplace. Lumidigm was nominated for this award by Sandra Necessary, U.S. Commercial Service Santa Fe Director, to draw attention to Lumidigm’s successes in China and East Asia.
“Expanding into markets around the globe is one sure way to grow New Mexico’s economy,” Senator Bingaman said. “I congratulate Lumidigm on its successful efforts to export into Asia. This is the kind of success story that can — and should — be unfolding at companies across our state.”
Lumidigm, based in Albuquerque, develops and manufactures fingerprint sensors that use multispectral imaging to capture superior images quickly, on all people, in all environmental conditions. Lumidigm’s sensors can be integrated into any solution that requires identity management in the real world.
According to Sandra Necessary, Director of the U.S. Commercial Service in Santa Fe, the company utilized export counseling and other assistance as it overcame the potentially difficult challenge of selling into China, gained familiarity with the way business is conducted there and determined the right pricing for its products in the Chinese market. As a result, Necessary says Lumidigm “achieved a foothold that led to a relatively high profile in East Asia in just three years.”
“Export sales have enabled our company to weather the economy much better than if we had been selling only domestically,” said Seth Miller, Director of Business Development at Lumidigm. “Many of the Asia-Pacific countries have been early adopters of biometric technologies so from the start they were markets we wanted to target.”
Company representatives participated in a trade mission to Hong Kong and Taiwan organized by the New Mexico Office of International Trade. During that mission they received counseling and guidance from the U.S. Commercial Service office in Taiwan, as well as the New Mexico Trade Representative in Taipei, and the Hong Kong Trade Development Council. Subsequent trips to the region were supported by an organization recommended by the U.S. Commercial Services.
“The U.S. Commercial Service and the New Mexico Office of International Trade were important resources for us as we sought partners in the region, saving us valuable time and resources,” said Miller.
Today, Lumidigm has relationships with several regional integration partners including the two largest Chinese manufacturers of biometric access control and time & attendance solutions. Lumidigm’s presence in the region has been bolstered by a high-profile deployment in the largest biometric border security project in the region.
“We’ve been pleased to be able to open some doors for Lumidigm and facilitate their search for the right partners in the region,” said Necessary. “Lumidigm’s export success is good for New Mexico and good for the nation.”
About the U.S. Commercial Service of the U.S. Department of Commerce
As the trade promotion unit of the U.S. Commerce Department’s International Trade Administration, the U.S. Commercial Service connects U.S. companies with international buyers through a variety of export services. For more information, visit www.trade.gov/cs or call the U.S. Commercial Service in Santa Fe at 505-231-0075.
Lumidigm Export Award Press Release (112.2 KiB)
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